06 — Digital Advertising & Analytics

Digital marketing agency in Islamabad for Facebook & Google ads

Campaigns built on real targeting, tracked properly and reported in cost per result — not boosted posts and screenshots of reach.

06
  • Meta ads
  • Google ads
  • Tracking
  • Reporting

What it covers

Meta and Google campaigns built on real targeting and reporting, not guesswork — so spend has something to show for it.

Boosting a post is not a campaign. A campaign has a defined audience, more than one creative competing against itself, tracking that attributes what happened, and a weekly hand on the budget moving money toward whatever is working.

We set up and run Meta and Google campaigns, produce the creative in-house so ads can actually be tested and replaced, and report in plain numbers — cost per result, not vanity reach.

  • Meta & Google campaign setup
  • Audience targeting & creative testing
  • Budget & bid management
  • Analytics dashboards & reporting
  • Conversion and lead tracking setup
  • Landing page and form review
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Deliverables

What you get

Campaign structure

Audiences, placements and budgets set up properly in your own ad accounts, which stay yours.

Ad creative sets

Multiple video and static variants per campaign so there is something real to test against.

Reporting dashboard

One view of spend, cost per result and trend, plus a written read on what to do next.

Who books this

Who books digital advertising & analytics

  • Real estate & developers

    Lead-generation campaigns with forms that feed a real follow-up process, plus retargeting for site visitors.

  • E-commerce & retail

    Catalogue and conversion campaigns, with creative produced in-house so a tired ad can be replaced the same week.

  • Restaurants & local services

    Radius-targeted campaigns for a branch, an offer, or an opening — where the audience is a neighbourhood, not a country.

  • Service businesses

    Message and call campaigns aimed at enquiries, with tracking set up so you know which ad produced which lead.

How it runs

From brief to delivery

  1. Goal & tracking

    We define the result being bought — leads, messages, sales — and get the tracking in place to measure it.

  2. Build

    Audiences, budgets and creative variants set up in your accounts, with a clear test in mind.

  3. Run & optimise

    Weekly checks: shift budget to what converts, retire tired creative, tighten targeting.

  4. Report

    Monthly numbers against the goal, with the next month's plan written from them.

Budget

What moves the price

Every quote is built from these, and naming them is how you compare two quotes properly.

  • Management fee and ad spend are always separate — spend goes to Meta or Google from your own account
  • Number of campaigns and platforms being managed
  • How much new creative each month needs to be produced or filmed
  • Whether conversion tracking and landing pages need building first
  • Reporting depth: a monthly read, or a live dashboard
  • Whether the campaigns need a landing page we also build (see web development and SEO)

FAQ

Digital Advertising & Analytics — questions we get

No — the management fee and the ad spend are separate, and the spend is paid to Meta or Google from your own account. You see exactly what went to media and what went to us, and the ad account stays yours if we ever stop working together.

It depends on the goal and how competitive the audience is. We'll tell you honestly if a budget is too small to learn anything before taking the project on, because a campaign that can't gather data just spends money slowly.

Yes. Creative is produced in-house, which is the point of having a production team run the ads — a losing ad can be replaced the same week instead of waiting on a separate supplier.

The first week is learning. A read on what's working usually lands in week two or three, and the first meaningful optimisation follows it. Anyone promising results on day two is guessing.

You do. We work inside your Business Manager and Google Ads account, not ours.

Often, yes. We audit the account first and tell you whether it's worth repairing or rebuilding — sometimes the tracking is the only thing actually broken.

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